Communicating Across Cultures

Ednais Rosalia

View Profile

Effective cross-cultural communication skills within diverse cultures have become of utmost importance. Without understanding your stakeholders’ culture, it will be challenging to conduct a productive and profitable business (league, 2021). Successful communication has always been important for successful businesses. However, due to advancing technology, increased globalization, and a growing diverse workforce, being able to effectively communicate across cultures has become even more crucial for a business’s success (Goman, 2010).

Due to advancements in technology, businesses are now able to employ talent from anywhere in the world (Goman, 2010). This is why it is important to understand how to effectively communicate across cultures to ensure that there will be no miscommunication and/or misunderstandings and to create a work culture in which employees will feel comfortable.


Importance of effective communication across cultures

Effective communication across cultures is important for business. Firstly, businesses are conducted differently in different cultures, which means that they are managed differently depending on the culture. Furthermore, when employees are taught how to interact and resolve conflicts across cultures, business relations improve. In addition, businesses will be able to communicate more effectively internationally. Lastly, business benefits when individuals across cultures can work together to develop new solutions to challenges (Kulina, 2022).


Benefits of effective communication across cultures

Being able to communicate effectively communicate across cultures has many benefits:

  • It facilitates better communication between individuals from various cultural backgrounds, which increases trust and improves productivity since it reduces misunderstandings and improves comprehension (league, 2021).
  • It increases the number of alternative ideas and solutions offered because in a diverse workplace employees can provide many different ideas and skills (Benefits of Cross-Cultural Communication, 2011).
  • It enhances the quality of services provided to clients since communicating across cultures encourages teamwork, sharing of knowledge, and increases a business’s adaptability, flexibility, and responsiveness (Benefits of Cross-Cultural Communication, 2011).
  • It makes sure that all employees understand the business’s goals and are working towards achieving those common goals and objectives (Benefits of Cross-Cultural Communication, 2011).


Tips for communication across cultures in the workplace

Communicating across cultures can be difficult. However, the following are tips on how to improve communication across cultures.

Firstly, learn about cultural differences and similarities to better understand other cultures. Next, understand that a person’s behavior may not always be the same as cultural norms. It is also important when writing or having a verbal conversation to use formal language to ensure that the information was clear and that there will be no misunderstandings. Furthermore, make sure to evaluate your own bias because we, unconsciously, often decide what is right and/or wrong based on our own cultural norms and expectations. Lastly, make sure to always confront cultural discrimination and show that you will not stand for it (Why Cross-Cultural Communication Skills are Vital in Business, n.d.).


How to manage cross-cultural issues at work

Miscommunications are normal, especially in workplaces that continuously become more culturally diverse. Here are a few ways to handle/manage a conflict that is already happening (Digne, 2016):

  • Identify, understand, and pay attention to cultural misunderstandings. Recognize that cultural differences can lead to problems and misunderstandings among employees in the workplace and be ready to intervene when necessary.
  • Be sure to understand the perspectives of both parties before intervening to mediate and make sure that both parties understand.
  • Look into the cultural norms of the parties in a conflict.
  • Make sure to always confront cultural discrimination and show that you will not stand for it.